The 10:10 organisation encourages individuals and organisations (Manchester City Council has signed up) to cut their carbon emissions by 10% in 2010. On Friday October 1st they briefly posted a youtube video directed by Richard “My films are cloying sentimental tosh, Actually” Curtis. In it, people – including school children – who were reluctant to “do their bit” were, well, blown up.
This gift to those who think climate campaigners are all eco-fascist jihadis got taken down quickly, but is of course all over the blogosphere. A representative comment – “It’s safe to conclude that your disgusting filthy little snuff video of a propaganda stunt has certainly raised awareness of the 10:10 movement! Well done you lot for removing any doubt whatsoever about your ultimate eco-loon kick; the annihilation of all those who have the temerity to be sceptical of ‘man made global warming’. Truly, I hope someone is prosecuted for this filth.”
(see www.marcrobertscartoons.com for more quality cartooning.)
A senior figure at a major green NGO that isn’t Friends of the Earth has also said his piece, in an email concluding “Actually no, rant NOT over. Not yet, because I hate this film so much I want to buy a Humvee 4×4 and drive it in circles around Trafalgar Square for a year, just to piss off the people who made it. I hate it so much I want to jump off the Esperanza and bash my head against the blow-our preventer of a deep water oil well until my head is nothing more than a mess of bloody cartilage settling on the seabed before being eaten by plankton. I hate it so much I want to eat a Semtex sandwich and blow myself up. Please, can we decide to not push it?”
How not to apologise
Meanwhile, 10:10 have posted the most offensive apology imaginable. “At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn. Onwards and upwards,”
The real question, of who greenlighted Mr Curtis’ opus, has not been answered. Or, for that matter, the question “how is anyone ever supposed to trust your judgment ever again?”